VITAMIN W is a women-owned media platform delivering thoughtful news for professional women, from entrepreneurship to politics to sports, health, interviews, editorials, and more. VITAMIN W is committed to:
Delivering only high quality news
Providing a forum for companies to reach women in a positive way
Uniting the 11 million people who support women’s organizations and use that audience for good. One way we do this is by donating a portion of our revenues to our nonprofit partners that advance women’s causes, and in particular, women’s participation in media of all forms.
What you won’t see are many articles about domestic life, recipes, hairstyles, or celebrities. We’re 100% Kardashian-free. Guaranteed.
CODE OF ETHICS
We will support journalists by paying for their work
We will not compromise content for sponsorship
We will respect the information of our online community
VITAMIN W was founded in 2011 by Amy-Willard Cross, a seasoned editor troubled by a scarcity of women’s voices in journalism. Despite the fact that women dictate consumer spending, men write 81 percent of all news articles, according to Global Media Monitoring Project. Nearly 80 percent of major news articles fail to focus on women-specific content. While some fragmented dedicated women’s sites exist, Cross believes that the multitude of fashion and gossip women’s sites turn off women seeking more engaging content on women’s issues. The rising tide of women citizen philanthropists and angel investors inspired Cross to create a new social enterprise delivering thoughtful content and building a supportive community for women leaders and causes.
Founder and Editor-in-Chief: Amy-Willard Cross is a former magazine editor, writer, and author who started the online opinion website Women Make News. Cross has worked as a senior editor at national magazines where she developed book projects and produced award-winning features. In her 20s, she developed the first lifestyle magazine for 40-plus women, which came out under the title Living Fit. The women in her family have been going to Women's Colleges since the 1880s; Cross attended Wellesley. In Elementary school, she wrote her first play of a dystopian future called "Men's Liberation".
Assistant News Editor: Patrice Peck is a creative chameleon interested in sparking innovative discussions on underreported issues. Through her writing, reporting and multimedia productions, she offers a spoonfull of sugar to help complex issus on race, gender, culture, and media go down. Her work has been featured on award-winning publications such as The Huffington Post, NBC, Ebony.com, Racialicious, and The Dominion of New York. In addition to creating content, she has developed insightful social media and community engagement skills through covering SXSW and Social Media Week in Lagos, Nigeria. Prior to earning her Master's at NYU's Arther L. Carter Insittute of Journalism as a Maria Bartiromo Fellow, Patrice received her B.A. with cum laude honors in English and Black Studies at Amherst College.
Curation-Aggregation: William Mougayar is a 30-year veteran of the high-technology industry and founder of Eqentia—a web content publishing, distribution and engagement platform that has advanced curation, real-time aggregation, text-mining, personalization, semantic extraction and social media integration capabilities. Exclusively for Vitamin W, Eqentia customized a platform for the women’s web. Mougayer is also the best-selling author of Opening Digital Market (McGraw-Hill, 1997), co-author of The Business Internet and Intranets (Harvard Business School Press, 1997) and was also a columnist for Computerworld, LANTimes, and Business 2.0.
Developer: Claudina Sahare is a drupalist who has worked for Pop Art, Unicef Innovation, Vestify, The Huffington Post, and Blogher, among others. Sahare contributed a chapter to the recently released The Definitive Guide to Drupal. She co-hosts a weekly radio show as part of the Radio Hive Freeform Radio Collective and volunteers at Bluestockings.
Director, Marketing and Partnership Development: Andrea Rudert has worked with the Tribeca Film Festival, the Guggenheim Museum, and Edelman's Brand and Corporate Citizenship team on strategic partnership development for nonprofits and businesses with a strong social mission. She has also written about corporate citizenship and social entrepreneurship for NextBillion.net, Edelman's goodpurpose blog, and her personal blog, andrearudert.com. Rudert holds an MBA in Social Innovation and Impact and a Certificate in Digital Media Marketing from New York University, as well as a BA in Economics from Wellesley College.
Advertising & Sponsorship: Nicola Clayton is the principal of Luxury Media Sales. A former VP with Rogers Media in Toronto and NYC, Clayton has run media for 17 different properties—from news to women's service. She has an MBA in Media Management and has done the Ivey Executive Program.
Strategic Advisor: Heidi Isern is a successful marketing and business strategist who has consulted globally for mid size and Fortune 500 companies with Kurt Salmon Associates and her own firm, Chameleon Endeavors. She sits on the leadership board of Women2.0, a group that promotes women’s entrepreneurship and the Fearless Women’s Entrepreneur Network. Also a writer, Isern has contributed to many women’s sites and is working on a book about her cross-country trip investigating women's untraditional narratives.
VITAMIN W Media
412 Broadway, 2nd Floor
New York, NY 10013
Direct thoughts, suggestions, love, or criticism to: email@example.com