The advertising industry is starting to listen. This year's crop of Super Bowl ads were much nicer to women than they have been in the past. Campaigns such as #Notbuyingit made it clear that lady consumers don't like sexist brand messaging.

At the Super Bowl, the ads are as much of a show as the game itself. The 3% Conference and The Representation Project are organizing tweet-up parties across the country to talk ads. It's a chance for the masses to grade the advertising business--and tell them how they're doing.

It's every marketers dream--to go viral. This year, two women-led start up companies did precisely that with their videos (aka internet commercials) which racked up nearly 16 million views combined. They're doing something right-- what precisely?

There is so much badvertising directed at women. Comedians have mocked it, journalists have mocked it and now even a company itself is making fun at the ridiculous ways other companies try to sell to female consumers.

The Ethical Adman’s Tom Meggison sent along a new ad campaign by Molson. The campaign coins the word “guyet,” a supposedly masculine alternative to “diet.” If dieting is working out in order to be thin, then guyeting is “working out to justify eating the foods you love… Bacon, nachos, and burgers.” Importantly, this isn’t just about maintaining a strong distinction between men and women, it’s about maintaining gender inequality.

During this weekend's Super Bowl, the group behind the film Miss Representation rolled out the hash tag #NotBuyingIt to keep track of sexist ads during the game. This year's top Super Bowl ad offenders included Fiat, M&Ms, Best Buy, GoDaddy, and -- the worst of all -- Teleflora, whose ad inspired tweets like this: "Send flowers, get sex. #teleflora ad just sent womens issues back 100 yrs. #NotBuyingIt"