There is so much badvertising directed at women. Comedians have mocked it, journalists have mocked it and now even a company itself is making fun at the ridiculous ways other companies try to sell to female consumers.
Advertising to women
Advertising pros Janet Kestin & Nancy Vonk are the revolutionaries behind the Dove Campaign for Real Beauty. The 75 second video Dove "Evolution" of a sped-up photo shoot of a model being made-up and retouched. It's been viewed on YouTube over 15 million times. “We never thought it would change the industry,” says Vonk. Kestin adds, “It was part of a landmark campaign that will not lose its station anytime soon.”