The Ethical Adman’s Tom Meggison sent along a new ad campaign by Molson. The campaign coins the word “guyet,” a supposedly masculine alternative to “diet.” If dieting is working out in order to be thin, then guyeting is “working out to justify eating the foods you love… Bacon, nachos, and burgers.” Importantly, this isn’t just about maintaining a strong distinction between men and women, it’s about maintaining gender inequality.
A new video from Miss Representation looks at how far we have to go in the fight to make advertising less objectifying of women. "With all the progress we made in 2012, you might think advertisers would have stopped objectifying women and girls right?" the video starts. "Think again." The video then shows a "supercut" of some of the worst offenders of the year, among them Carl's Jr., Axe, and Go Daddy.
A new YouTube video notes that "women control 80% of consumer spending, yet don't feel advertisers understand them. Could it be because only 3% of advertising creative directors are women?" The parody of Mad Men features two "mad women" trying to market a vibrating jock strap. Watch it after the jump.