bras

"Quincy Apparel, a New York start-up founded by two Harvard Business School grads, is attempting to change the way women shop for clothes — by asking for their bra size," All Thing D's Tricia Duryee reports. "The idea for creating a new line of clothing, based on bra size and sold over the Internet, came after Wallace and her co-founder Alex Nelson graduated and were shopping for business suits. 'We were both misfits, but the more we talked to friends, we found that everyone considered themselves to be a misfit,' she said. 'If no one can wear these clothes, our bodies aren’t the problem.'"