Apple Hires Burberry CEO and of Course She's "Wicked Smart"

Welcome a new leader to Apple.  Angela Ahrendts is the new chief of retail and online stores. She's also the second woman to join Apple's executive board.

Ahrendts, the former CEO of Burberry fashion house, tripled the value of Burberry by dabbling in emerging markets. Ahrendts is currently the only female corporate executive member on Apple's board, following former CEO Andrea Chung. Ahrendts is the first woman to  join Apple's leadership team under CEO Tim Cook.

She will serve in the newly created role as senior vice president overseeing the strategy and operation of its retail and online stores.

But talk about prep time and maybe relaxation? She will start working for Apple in the spring, reports the New York Times.

In an e-mail sent to Apple employees and posted on 9to5Mac, Apple CEO Tim Cook praised Ahrendts, calling her “wicked smart,” and explained his decision to have her oversee both retail and online stores. “I have wanted one person to lead both of these teams for some time because I believe it will better serve our customers, but I had never met anyone whom I felt confident could lead both until I met Angela.”

So who is this "wicked smart"  businesswoman?

In 2012, she was the highest paid CEO in the U.K. making $26.3 million. Prior to joining Burberry in 2006, she was executive vice president at Liz Claiborne Inc., and earlier in her career she served as president of Donna Karan International.

Check out this impressive video on her strategy for marketing Burberry and turning things around.

Photo: Fortune Live Media