Best Beauty Companies for Women: Methodology

VITAMIN W analyzed the top 14 publicly traded companies producing personal care products which operate in the U.S. based on their ranking on the Fortune 500. The research was conducted from April 15 to June 15 2014 by a team of four researchers who compiled the data using company publications, SEC filings, other journalistic sources, and through interviews and emails with corporate communications officers. The study is part of a larger research project analyzing how companies serve women as consumers, leaders, and employees. 

We rated toxicity by combining scores from GoodGuide's information about health, the Environmental Working Group's "skin deep" guide, and each company's commitment (or lack thereof) to remove potentially harmful chemicals from their products.

The full methodology and results of the study will be available in the early summer of 2014. The findings will be included in a new mobile app coming soon that will help you support the companies that promote gender equality.

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