You can’t be what you can’t see. And besides an occasional magazine cover, you don’t see a lot of stories women running their own businesses. A documentary called “She Means Business” wants to change that. The film project was dreamed up by two women who met through Microsoft’s Your Office Your Terms campaign and who were inspired by all the entrepreneurs they encountered across the country.
Producers Eliabeth Dell and Jackie Baptist decided they had to share what they learned. Baptist says, “Starting a business is an incredibly brave and independent action, and women are rarely encouraged to be brave and independent, especially financially.”
Even in funding phase, “She Means Business” has already garnered support from some the country’s top businesswomen, such as Janet Hanson, the founder of the mother of all networks, 85 Broads and a bushel of venture capitalists, including Joy Marcus. These supporters are even pitching in with something better than money: time. Those who help the Kickstarter Campaign can get facetime with a VC or coach.
This is Dell’s second production, and she’s roped in an Academy-Award nominated director who has done work for PBS and HBO--including a film about cowgirls. The filmmakers envision festival and theatrical distribution, as big an audience as possible, as it’s not just a movie, but a mission.
Baptist says, “We want women of all ages, in school or in retirement or in between, to see our film and think, ‘I can totally do that’. Hopefully our documentary will increase the percentage of venture funds and amounts of investment funding going to women-owned businesses." Venture capitalists will see that women do make a great investment. Or maybe entrepreneurs won't need VCs anymore, they'll get all they need with crowdfunding. If you want to see a film like this, donate.