Nora Poggi and Insiyah Saeed want more women and men to hear about the accomplishments of female entrepreneurs.
They are trying to change what young women think they are capable of with their documentary, "She Started It." It attempts to answer the question: "How does she do it?"
After witnessing the rise of women in Silicon Valley, journalists Poggi and Saeed decided it was time to show what makes these women tick.
This week's annual Sun Valley conference on the future of media illustrates the urgency for women being more visible as decision-makers. Of the more than 300 people who have descended upon the deal-making conference of the year, only 17 are women, according to The Globe and Mail.
Watch why the filmmakers set out to make the documentary and why women need to break into this boys' club.