Burt's Bees Advertising Gone Wrong: Soft Skin and Catcalls

Vitamin W Staff

"Soak in the moisturizing seductiveness of shea butter and indulge in the scent of vanilla and rice milk. And let the catcalling commence."

[Screeching halt]

Women asking to be sexually harassed?

This is the latest marketing slogan from Burt's Bees, a popular eco-friendly brand.

However while being earth conscious, they may not be socially conscious.

The latest Burt's Bees packaging is perpetuating the notion that women like being street harassed and victims “ask for it.”

Former customer Colleen Kiphart was not buying this.

She joined up with Hollaback!, an organization dedicated to ending street harassment, creating a Change.org petition to demand that Burt’s Bees apologize and immediately stop production.

According to Hollaback!, “Street harassment, commonly referred to as catcalling, is the most common form of gender-based violence globally. Long-term impacts include depression, anxiety, post-traumatic stress disorder, and at ihollaback.org, victims report missing school, changing jobs or moving homes to avoid exposure.”

What catch-phrase would you use at the end?