By VITAMIN W Staff
So many commercials miss the mark, especially when it comes to women. But Ford has released a new ad that puts a woman front and center, and you'll want to hear what she has to say - and see what she drives.
Released yesterday, "Upside: Anything is Possible," showed us it is possible to create an engaging, meaningful commercial.
The spot features Pashon Murray, founder of Detroit Dirt: a woman entrepreneur, in a non-stereotyped role and fully clothed. Murray is empowered in her own life without Ford creating the empowerment for her. The car is an afterthought - and yeah, it's a hybrid.
Sound too good to be true? Take a look.