Rebranding Feminism


UPDATE: You can see the winning entry here and download a high-resolution image that is free to all-to share everywhere 



Kat Gordon: The 3% Conference Founder

Gordon is an advertising Creative Director and the visionary behind The 3% Conference. Started as a passion project to spotlight a huge business opportunity in advertising--the lack of female creative leadership and its impact on connecting with an overwhelmingly female marketplace--the 3% Conference has exploded into a 500-person, 2-day conference, multi-city road shows, a vibrant online community, a student scholarship fund and much more.  Full bio.

Amy-Willard Cross: VITAMIN W Media Founder   

A long-time editor and writer, Cross believes in the importance of woman-owned for-profit media and founded VITAMIN W which promotes women's causes and businesses.  For 20 years, she worked as a writer and editor at various national magazines, as well as writing two books. A self-described feminist since a child, she marched for the ERA as a girl and wrote her first play on Men's Liberation at age 10.  Her great-grandmother was an active suffragist.  full bio     

Lisa Joss: Chief Strategy and Communications Officer, Miss Representation

Joss spent more than 20 years managing brands, advertising and communication in the start-up environment of Silicon Valley.  After watching men's advancement far outpace that of women, she formed the group POWER (Professional Organization of Women Empowered by Relationships) to work toward change.  At seven, she fought for the right to be an "altar girl".  

Janet Kestin: Swim Program 

Kestin served as Co-Chief Creative Officer of Oglivy Toronto from 1998 to 2011 and is known for her work with Dove "Evolution" and Diamond Shreddies. She and partner Nancy Vonk were named Woman of the Year of WIN and the Advertising Women of New York Awards and took home Clios and Grand Prix from Cannes.  Currently, they run Swim Program, a consultancy on leadership.  Full bio.  

Elisa Kreisinger: Pop Culture Pirate

A Brooklyn-based video artist, Kreisinger's latest work includes remixing Mad Men into feminists and The Real Housewives into lesbians.  Elisa's 2012 US Copyright Office testimony helped win crucial exemptions to the Digital Millenium Copyright Act, decriminalizing DVD ripping for artistic statements.  Elisa speaks around the world on the power of remix and remaking pop culture.  full bio.

Holly Lynch:  The 85 Percent 

Lynch is the founder of the 85 percent, whose mission is to reponsibly advance women and the brands and products they produce. The agency has worked for Harvard and Johnson & Johnson among others.  A 13 year veteran of the advertising business, Lynch has worked at Oglivy, BBH and Strawberry Frog where she worked for such clients as Volvo, The Dove Campaign for Real Beauty, New Balance and more. full bio  

Iganacio Oreamuno: Art Directors Club & Founder I Have an Idea 

Oreamuno is the Executive Director of the Art Directors' Club of New York whose mission is to connect, provoke and elevate.  He is also the foundre of I Have An Idea, a community-based publication by creatives for creatives.  He also launched the Tomorrow Awards and Giant Hydra, a mass collaboration tool for agencies. His quest is to improve the global creative industries. full bio 

Lily Tse: Think Dirty Founder 

Tse worked for 12 years in the advertising business working in creative for agencies  such as TAXI, Henderson Bass Kohn, and Idee Couture.  In 2007 and 2009, she won two trips to Cannes International Festival for Creativity and was a gold winner in the Canadian  National Advertising Awards.  In 2012, she founded THINK DIRTY, an app to help consumers discover the ingredients in their personal care products.  

Jamia Wilson:  FemFuture 

Wilson is a feminist media activist, organizer and storyteller who works as the TED Prize Storyteller at TED conferences.  Formerly, she was the Women's Media Center Vice-President of Programs and has worked at Planned Parenthood and its Action Fund, as well as People for the American way.  Her writing has been featured on Alternet, GoodMagazine, Ms. Rookie and more.  She is a board member of and Omega. full bio.

Jacki Zehner: CEO Women Moving Millions

Zehner was the first woman trader to be invited into Goldman Sach's partnership.  She is a former board member of The Breast Cancer Research Foundation, The National Council for Research on Women and the Center for Work Life Policy.  Currently, she is CEO of Women Moving Millions, a community of individuals who have made gifts or pledges of one million dollars or more to promote the advancement and empowerment of women and girls. full bio



Anyone over 18 may enter.

Employees, contractors or family members of The 3% Conference, VITAMIN W Media, Miss Representation or Contest judges and their immediate family are not eligible to enter.


 All entries must be received before midnight on October 8, 2013.


Enter the contest by filling in a form here. You will then be given a login to make sure you’re a real person with good intentions. You can then upload your submission.

But first, read all this important stuff.


You may enter any type of creative, including: photos, illustrations, animations, logos, videos, soundfiles..

Entries should not use or contain any copyrighted work or trademarks.

Participants must include their legal name, their full address and email address in their submission.

There is no fee to enter.

Entries which do not meet the guidelines will be disqualified.

By entering this contest, you agree to the following:

You must confirm that the work you submit is your own.

You agree that VITAMIN W and The 3% Conference may use your work for publicity and judging purposes and have the right to copy it and redistribute the work.

You agree that your work may be shared on social media and displayed publicly.

All submissions will be treated as being free of restrictions and limitations on their use, reproduction, and publication.


The winning entry will be designated creative commons CC-BY-SA 3.0


Judges designated by The 3% Conference, VITAMIN W Media and Miss Representation will select 10 semifinalists which will then be judged by the jury of creative and advertising experts. Only one winner will be chosen. The $2,000 prize will be awarded at The 3% Conference on October 16th-17 in San Francisco, California. The winner will also receive free registration to the conference which is a value of $899.  The 3% Conference, VITAMIN W and Miss Representation are unable to pay for travel or accommodations for the winner.

For more legal information, go here