Most tech gadgets are busting out with features. But the Bia Sport GPS Watch has just one button. It was designed by two women athletes for women who run, bike or swim--or do all three.  Not as bulky as other devices, the BIA is ergonomically designed to sit at a comfy angle on a woman's wrist. And one of its best features: a safety alert and GPS tracking to make you feel safer on solo runs.

Co-founder and MIT biz school graduate, Cheryl Kellond worked at Adobe and Yahoo; her partner Sylvia Marino is a pioneer of online communities. They have seven kids between them and lots of miles.  (Kellond does triathlons, Marino has logged more than 100 Alcatraz crossings.) They developed the product at the startup accelerator that helped develop the fabulously successful Lark clock-sleep device. Team members have worked with Nike and Apple and have decades of experience making tough, water resistant products.  The prototypes are done, BIA just needs to refine the software--and pre-sell more units so they can start manufacturing.  

Bia has a partnership with RunKeeper, and the device will also coordinate with other tracking sites and apps. It can also record time, heart rate and calories burned and sends your data straight to an online profile with one touch. Back to the one-button friendliness, not logging in or syncing fussiness. Oh, it's water resistant to 100 M and can track you even while

Not only is the watch broadly applicable, co-founder Cheryl Kellond says,“This one of only a few by-women and for women tech/design projects on Kickstarter.” 

For just $99 you can get a watch--an early adopter discount.  Or just help out with a donation