After his wife was diagnosed with breast cancer in 2003, and then saw the disease recur in 2006, Bob Carey took what was at the time a silly, one-off project -- photographing himself wearing a tutu -- and turned it into a breast cancer fundraiser.
Here's how the Tutu Project works, per Carey's website:
This autumn, I will self-publish Ballerina. The net proceeds from the sale of the book will go directly to breast cancer organizations, including Cancercare.org and the Beth Israel Department of Integrative Medicine Fund, that make significant differences in the lives of women with breast cancer and in the people who love them. Our goal is to raise $75,000. But we need your help to seed the project so it will take root and grow—and positively affect these families.
Here’s how sponsorship works. For $500, you will receive a special edition 20-by-24-inch signed tutu print, valued at $1,200—along with a first edition of the book, Ballerina. You will also receive recognition on my Facebook fan page and in all other project materials, including mention in Ballerina. Best of all, there is no limit to the number of sponsorships you can purchase.
View more images of Carey in pink tulle at the Tutu Project website.
Image via the Tutu Project