By Vicki Larson

"According to DDB Worldwide Communications Group's Life Style Study, 27 percent of men are a different person when they're online, versus 18 percent of women," reports Adweek's Lucia Moses. "Guys are also more likely than women to have online friendships with people they've never met and to prefer anonymity online." Check out Adweek's visualization of this data (and more).

There's a new “man aisle” in a grocery story in one of my old haunts, the Upper West Side of Manhattan. The New York Post reports that the store COO and CEO conceived of the idea after reading a study showing that 31% of men now shop for their families, compared to 14% in the 1980s. Ironically, the man aisle they designed doesn’t suggest that men are productive and useful members of their families. Instead, it reinforces the notion that men are all about leisure.

We're told that men's minds are so immersed in thoughts of sex that it can become a full-time preoccupation. Think of James Bond's sexual exploits, Cola Cola's "bigger is better" campaign, and the folklore that men think about sex every seven seconds (which would amount to more than 8,000 thoughts about sex a day). But according to a recent study from Ohio State University, young men think about sex 19 times per day. They also have other regular, needs-based thoughts about eating and sleeping.