Paul Dunion

Advertising messages are full of stereotypes - for both women and men. Many commercials and ads create a very negative picture of masculinity. Men are taught not to express their emotions, to be dishonest, and to remain isolated from others.

Nobody likes to be put into a stereotype. Women have long suffered the cliches of modern advertising, but a therapist concerned about men's emotional health feels that stereotypes of masculinity are hurting men--and society.