Here's a commercial you'll want to watch. It's for the crap zapper--a remote control created especially for Superbowl Sunday. It will blank out the bad commercials and just show you nice messages about good things. You won't have to sit through women washing cars in hotpants or watch naked women getting URLs painted on them.
Elizabeth Stanton preaches a gospel of sport.
Aisuluu Tynybekova is no ordinary athlete. A 19-year-old female wrestler from Kyrgyzstan's mountainous Naryn province, her bid for Olympic glory has won her accolades in the the global media, who have memed her as the “the Central Asian country’s best hope to bring home a medal”. But her rise towards stardom has also brought her some less desirable attention at home, where she will face a criminal charge of “hooliganism” after her time at the games is over. Netizens have overwhelmingly backed Tynybekova's Olympic bid in spite of the charge.
The high ideals in the Olympic Charter include “to oppose any political or commercial abuse of sport and athletes”. Organisers of the London Olympics say they are using the games as a springboard to promote physical activity in the community. It is hard to reconcile the objective of controlling commercialisation with the reality that the Olympics’ “Top Sponsors” include Coca-Cola and McDonalds.
A new video from the site Science360.gov spotlights Olympic-bound U.S. weightlifter Sarah Robles. Funded by the National Science Foundation and NBC Learn, the video is one in a 10-part series called "The Science of the Summer Olympics." In this installment, "Robotics engineer Brian Zenowich compares Robles' movements to those made by the WAM Arm, one of the world's most advanced robotic arms." Cool!