Their toys are a hit. So are their commercials. Innovative toymaker GoldieBlox has made ads that have gone viral, even one that was shown during the Superbowl.
But their fun videos don't just try to sell you an educational toy; they're an education in themselves. So watch and learn a bit about the benefit of engineering careers for women. Though the egg part probably isn't true.
Good news: now you can buy the toys at a Target near you.