Tech

Yes sex sells, but only if the type of sex you are using to promote your product attracts your target buyer. Otherwise it's just a turn off. So why-oh-why would you think young women in limited clothing draping themselves around your booth is going to position your products well for your primary buyer? Or make it comfortable for the many female journalists to cover your products?

In a series of studies, female bloggers showed that they enjoyed blogging because it made them feel empowered and part of a community, says Carmen Stavrositu, who recently completed doctoral work in mass communications at Penn State. The studies also indicated that the sheer number of visits to their blog and comments predicted their continued interest in blogging.

If you thought robotic vacuum cleaners were exciting, wait til you see this robotic bird.  RoboBrrd is a DIY robot kit--that’s a fun introduction

A new study from the Internet Watch Foundation "aimed to establish a snapshot of how many self-generated, sexually explicit images and videos of young people there are online....In less than 48 working hours, IWF analysts encountered more than 12,000 such images and videos spread over 68 websites. Most of the images and videos (88%) appeared on ‘parasite websites’, meaning they were taken from the original area where they were uploaded and made public on other websites."

Launched in June, the She Will Innovate competition is a partnership between Ashoka Changemakers and Intel that seeks "bridge the gender and technology divide." The sponsors accepted entries from individuals with information and communication technology solutions designed to improve the lives of women and girls. Once finalists were selected, Changemakers opened the entries up to a vote.

A new infographic from MBA Online magazine looks at the increasing number of women across the U.S. who are entering technology-related fields. As the site notes, wome who enter tech fields "experience smaller wage gaps due to gender than women in other industries." Meanwhile, "companies whose boards of directors contain 3 or more female members had higher returns on sales, returns on investments and returns on equity." Check out the graphic after the jump.

"According to DDB Worldwide Communications Group's Life Style Study, 27 percent of men are a different person when they're online, versus 18 percent of women," reports Adweek's Lucia Moses. "Guys are also more likely than women to have online friendships with people they've never met and to prefer anonymity online." Check out Adweek's visualization of this data (and more).
"[A] new study in Proceedings of the National Academy of Sciences offers evidence of bias among scientists -- male and female scientists alike -- against female students," Inside Higher Ed's Scott Jaschik reports. "The scientists evaluating these applications (which were identical in every way except the gender of the 'submitter') rated the male student more competent, more likely to be hired, deserving of a better salary, and worth spending more time mentoring. The gaps were significant."
"Earlier this year the New York Times wrote about the massive gender gap among Wikipedia contributors: just 13 percent of them are women. Now Santiago Ortiz has crunched the data behind the encyclopaedia, and the results are telling," Gizmodo's Jamie Condliffe writes, adding that "the only article Ortiz could find with more female than male contributors was about... cloth menstrual pads." Click through for a link to the fascinating interactive graphic.
"Sexism, racism, homophobia and general name-calling are longstanding facts of life in certain corners of online video games," reports the New York Times' Amy O'Leary. But a recent incident in which a female gamer dropped out of a major competition amid sexual harassment from her coach "was the first of a series this year that have exposed the severity of the harassment that many women experience in virtual gaming communities."

LittleBits has just closed a Series A round of investment of $3.65 million, with True Ventures leading the round. In addition to their funding news, the opensource library of electronic modules, has entered into a unique partnership with manufacturing and supply chain management leader PCH to produce littleBits as part of their Accelerator program.

Cellphone companies hold onto your location information for years and routinely provide it to police and, in anonymized form, to outside companies. As they note in their privacy policies, Verizon, Sprint, AT&T, and T-Mobile all analyze your information to send you targeted ads for their own services or from outside companies. But ProPublica discovered that there’s one person cell phone companies will not share your location information with: You.

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