By Padmini Parthasarathy
women in advertising
by Megan Reback
Conferences miss out on women speakers. Tech start-ups need female developers. Advertising juries are often all guys. There are real diversity problems, but there’s one new way to address them: the Find a Token Woman widget from the group She Says, which promotes women in digital marketing and advertising around the world.
Advertising pros Janet Kestin & Nancy Vonk are the revolutionaries behind the Dove Campaign for Real Beauty. The 75 second video Dove "Evolution" of a sped-up photo shoot of a model being made-up and retouched. It's been viewed on YouTube over 15 million times. “We never thought it would change the industry,” says Vonk. Kestin adds, “It was part of a landmark campaign that will not lose its station anytime soon.”